In 2021, 59.5% of the global population were active internet users. To no one’s surprise, this statistic prompts more and more businesses to jump into the digitalisation bandwagon and expand their market reach online via a business website.
Despite having the right mindset, having a business site alone won’t do you any good unless it generates organic traffic.
What Is Organic Traffic? (and Why You Should Care)
Organic traffic comprises website visits that originate from unpaid search results, meaning that visitors aren’t referred to by other sites. Unlike paid traffic, organic traffic has a specific intent when discovering your website. If you can provide new visitors with a solution to their problem, they will likely convert into returning visitors (or even customers).
That’s not all! Besides boosting your conversion rates, organic traffic also significantly increases your search engine ranking. The higher your site ranks in search engine results pages (SERPs), the more people see and visit it.
In short, you’d want to focus on increasing your organic traffic.
This leads to the next question – how does one drive organic traffic to their business site?
3 Proven Methods to Drive Organic Traffic to Your Business Website (and Boost Your Online Exposure)
The good news is there are plenty of ways to drive organic traffic to your site. We have picked the three best, most cost-effective methods for small businesses to save time. Feel free to experiment with any of them to determine the most effective one for your brand.
1) Social Media Marketing
When talking about digital marketing, social media marketing has the biggest potential for traffic growth. Fun fact, there were 4.48 billion active social media users in 2021. With experts predicting strong growth in the coming years, not leveraging your social media networks is one big missed opportunity!
Having a social media presence allows you to redirect visitors to your website and interact with the audience, boosting your brand awareness even further. You get to address potential customers’ concerns and questions about your product, resulting in higher conversion rates.
Despite having plenty of options to choose from, it’s best to be active on your target audience’s preferred platforms. For instance, if your business targets people ages 25-34 years, you’ll get bigger exposure by being active on Instagram and Facebook.
This marketing method is cost-effective, offers high conversion rates, and boosts customer satisfaction – all the good stuff you’d want for your business!
2) Email Marketing
Building an email list is another way to generate organic traffic cost-effectively. Simply place a signup form on strategic parts of your website and invite visitors to subscribe with their email addresses. You can then send newsletters containing promotion materials and the latest offers, prompting your subscribers to return to your site.
To entice visitors into subscribing, you can offer promo codes and special deals, among other potential perks. The goal is to make people join your subscribers’ list and revisit the business site regularly.
Plenty of email marketing solutions like Mailchimp and Constant Contact offer all the tools needed to create and manage your email marketing campaigns. If done right, this digital marketing method can help to build lasting relationships with your customers and open up new markets for higher revenue.
3) Establish a Blog
If you want to promote your website while establishing credibility simultaneously, this marketing method is definitely worth doing. Publish your ideas as blog posts and convert the traffic into leads. You get to build a strong audience base and cement yourself as an industry leader – how’s that for a marketing strategy?!
Of course, this method is easier to execute if you have a passion for writing. Otherwise, you can hire a freelance SEO content writer and let them do their magic on your website.
Regardless of who runs the blog, keep in mind that your blog posts should target human readers instead of the algorithm. Choose topics that appeal to your audience’s interests to captivate their attention.
How Virtually Social Can Help Grow Your Following Organically
If you’re interested in dabbling with social media marketing, we’re more than happy to help! Virtually Social is an Australian-based marketing agency specialising in social media marketing for small businesses. With our years of expertise in the industry, we have what it takes to grow your audience base through various social networks.
Our in-house social media specialists work closely with clients from various industries in crafting quality social content tailored to their audience. We streamline your content creation and posting processes, allowing you to focus on running your business instead.